Augmented Reality Advertising Application Strategy From Scene Marketing

With the development of digital technology,the market environment is constantly changing,and the needs of consumers have also undergone new changes.Traditional marketing methods have been unable to adapt to the rapidly changing market environment and consumption shift.The scene has become an important way for brand and product information dissemination.The scene becomes an important bridge for brand and consumer communication.The satisfaction of the consumer demand in the scene is the key to the scene marketing.The application of enhanced technology in the field of advertising marketing has become the advantage of scene marketing.Great way.This article takes augmented reality advertising as the research object,with the development of mobile devices as a springboard,AR technology matures at a relatively fast speed,the market share continues to increase,and finds a good integration space in the field of advertising and marketing.Based on the introduction of augmented reality advertisements and the audience’s cognitive attitude towards augmented reality advertisements,this paper analyzes the unique value of augmented reality advertisements in optimizing consumer interaction experience.At the same time,combined with the systematic practice mode of scene marketing,this paper discusses the key and principles of augmented reality advertising scene marketing,and analyzes the practice of augmented reality advertising scene marketing with ICECE scene marketing strategy.It is found that augmented reality advertising has a natural fit in the scene marketing practice,which can greatly exert the marketing experience,hidden,interactive and emotional marketing role of the scene,and realize the value connection between the brand and the consumer.However,at the same time,augmented reality advertisements still have problems such as insufficient content creativity,chaotic production process,and short board in platform construction.Finally,in view of the problems existing in the market practice of augmented reality advertising,the article puts forward development suggestions from four aspects:technology application,theoretical guidance,content management and platform construction.As technology continues to advance,there are more possibilities for augmented reality advertising.Current Augmented Reality ad interactions are also limited to interactions between people and the environment,people and devices.With the further development of technology,the interaction between people will become part of the way of augmented reality advertising.At that time,it will not only bring great value in the field of marketing,but also bring new opportunities and opportunities for the development of all walks of life.More possibilities.