Study On The Marketing Strategies Of MS Hematology Analyzer

For marketing a new product of a company, its success or failure is not only related to the relative reward for a large number of firm pre-investment, more importantly, it would effect on the run of the overall development strategy of a corporate. As a multi-national firm, MS company sets nearly 40-year experience in the professional development to leading technology, innovative design and superior quality to become the industry leader, In particular. Automated Hematology Analyzer, blood analysis, analysis of sediment in the area in more of the world's leading status as the world's leading manufacturer of in vitro diagnostic products, Automated Hematology Analyzer product marketing has a direct bearing on the success or failure of MS expand into medical devices industry.The article is based on MS company as a study background. The industrial status, purchasing behaviors and market subsection of the Chinese hospital were analyzed by the relative marketing theories of customer purchasing behaviors, channel theory, new product applying and market subsection. And the marketing strategy of Hematology Analyzer was provided. For MS owned by the state of resources and a variety of factors, I combine the medical and pharmaceutical industry Medical equipment sales experience a few years, the Automated Hematology Analyzer market price, channel management, marketing and program management staff made a series of reference program so that's Automated Hematology Analyzer in the new market environment, access to new competitive edge To open up the market to improve market share, the company fast, healthy and stable development of the Foundation.