Research On The Marketing Tactics In Shenyang Xinhua International Financial Center

Shenyang Xinhua International Financial Center lies in Shenyang, the economic, cultural, financial and trade center in Northeastern area, is the important connection of Northeast Asia economic zone. In recent years, with the rapid development of economic, the functions and status of Shenyang has been upgraded greatly. It provides the commercial real estate of Shenyang new opportunity for development. But at the same time, the fierce competition is obvious.Under the environment of both opportunities and threats, Shenyang Xinhua International Financial Center is put to market. How to come to the fore from the competition, and how to fully show its advantages, in order to get a perfect performance, are both important questions for the company and Marketing Department.The paper contains five parts altogether, and it carries on an analysis from different angles, based on the marketing positioning and the design of marketing strategies. We adopt some research methods of investigation and statistics to systematically analyze the opportunities, threats, strengths and weaknesses, which Shenyang Xinhua International Financial Center faces. Then, this paper makes a further study and research on the marketing tactics. In addition, the concept of whole marketing is mentioned. The basis of this paper is the marketing practice of the enterprise. And it is written in the purpose of helping promote the project and improve the marketing of the enterprise.This paper not only provides the marketing strategies for Shenyang Xinhua International Financial Center, but also analyzes the whole commercial real estate. It also provides a good reference to search how to manage market for whole experts in the industry.