Marketing Tactic Research Of LongPing HighTech In Southeast Asian Seeds Market

In 2004, the Chinese foreign trade imports and exports Total breaks through one trillion US dollars for the first time, and 1.4 trillion US dollars in 2005, becoming the third trade great nation in the world after American, Germany, and our country economy foreign trade dependency is more and more high.Our country must expand the agricultural exportation, the seeds are the first choice core product, but our country's hybrid rice seed has the enormous exportation competitive ability, in the seed numerous, nurtures, and also in the processing technology the average leading world level at least five years. Because the seed is one kind of vitality commodity, moreover seed's import and export also must adapt the end-use country's national condition, The various countries have the special legislation to seed's introduction strict control and also seed's transaction, Therefore, the seed is different with the general commodity, it has its particularity in the international market marketing and the promoted strategy. Now more and more state-owned as well as the privately operated seed companies already have marched the international market strength, the enterprises "goes out", the participation international competition, the development transnational management, already become an obvious tendency. But the domestic seed enterprises can "go out" truly are not so many, meanwhile we has not formed a set of effective international markets developments the pattern and the experience, the seed enterprise meets a lot of difficulty in the international market development .meanwhile, in the seed exportation process risk is quite strong.This article researches LongPing High-tech developing the Southeast Asia seed market, The multianalysis domestic and foreign seeds market competition environment, analyzed LongPing High-tech locating its marketing strategy in the Southeast Asia market, making strategy and developing Southeast Asia market. By the analyze of LongPing High-tech entered the Pakistan, Indonesia and Philippines Southeast Asia market. marketing the pattern as well as the experience lesson,put forward to Carefully selected target market, investigation, draw up 《the target national marketing plan manual 》; Work well at the seed international technique exchanges and the training works; Working well at the breeding, the target country tries the kind, doing well foreign seed science and technology park and experimenting the base; Use the government, the research hospital, the profession association, avoid the technique...