Research On The Competitive Strategy Of Jinan ZF Real Estate Co., Ltd.

Research on the Competitive Strategy of Jinan ZF Real Estate Co., Ltd.Since the establishment of Jinan ZF real estate company (research units' name and the project will be covered, short for ZF), this company has developed to a famous brand in Jinan real estates kingdom. However, under the background of macroscopic regulatory, the market competition is becoming fiercer. Various kinds of chance risk can exist everywhere. The Jinan ZF company is to be faced with strategy choice of how to survival and develop. The market competition will be as the main content of strategic studies in the competitive strategy, and establishing and maintaining the competitive edge will be as its strategic objective. On this basis, work out practical strategies for competitiveness, and then make the appropriate strategic objectives in the strategic implementation of the measures can be achieved.This article's background is the Jinan ZF company's development, and is based on possessing a great quantity of real releated data of this business, using nowadays ' business strategy theory as direction. using PEST ( Political , Economic , Social and Technical ) analytical method and Porter's Five Forces Model of Competition , value chain analysis , SWOT analysis and some other technology theory. Aboving all of this , we have chosen an strategy model, the model is: the Jinan ZF Company should position market of goal at medium-to-high grade house market , rely mainly on implementing the focus on keystone strategy , cooperate with the guarantee measures of some measures and strategy implementation in SWOT analysis . Focus on sales and after-sales service, property management, product quality brand advantage, in particular, highlighted the differentiated services. So as to ensure to realize company's set strategic objective.Withing the market competition of the real estate is becoming fiercer, implement effective strategic management has already become the key that succeed in the real estate. The research herein is a kind of attempt that strategic management theory and method used in the business administration of the real estate, hope to offer some reference for the fact that real estate enterprises carry on the strategic management.