The Development Strategy For A Real Estate Company

A Company just completed a joint-stock reform of a real estate development enterprise in a county. Experienced a rapid growth of the controversial real estate bubble,the Chinese real estate development into a period of adjustment. Based on the urbanization,real estate industry now in its environment and its future development trends,the implementation of business development strategy of real estate enterprises are bound to the best selection of cope with crisis, achieve long-term development. Particularly,it's very important to small-scale county real estate companies.The thesis combines with the field research methodology, comparative methodology,qualitative and quantitative analysis methodology and survey and interview methodologies. And the thesis analyzes the macro environment by the PEST analysis, the industry's competitive environment by the industry structure model, A Company's internal hardware and software elements by the McKinsey 7S model, and then confirms strategic position and development objectives in next 5 years by the SWOT analysis. Finally using a simple analysis of the value chain implements A Company's strategy by planning of land reserve, Emphasizing business management, providing comprehensive marketing services, strengthening the corporate culture, optimizing the company's organizational structure, improve the company's financial management and the integrated management.