Study On Integrated Developing Strategy And Implementing Strategy Of Producer Service Enterprise

As the global service economy is formed, modern service industry especially the producer service industry is increasingly important in the development of national economy. However, the development of producer service industry is slow, small-scale, simplex functional and inefficient in China, and do not play its important role in the development of economy. The producer service enterprise is the basic cell of the producer service industry. Therefore, based on the purpose of making the producer service industry larger and stronger, this thesis makes mainly research on the integrated developing strategy and implementing strategy of producer service enterprise.Firstly, the basic theory about producer service is introduced, and the content of service science and the reflection to producer services are analyzed, then the basic theory about integrated management is analyzed.Secondly, according to the developing background of the producer services enterprise, it is pointed out that the producer service enterprise is facing the opportunity to grow and marketing demand and it also has the potential to grow and the demand to grow. And based on the view, the integrated developing strategy is put forward for the producer service enterprise and the significance of integrated developing strategy for producer service enterprise is presented.And then, three kinds of integrated developing strategy modes are afforded for the producer service enterprise to choose, including the specialization integrated strategy mode, the project integrated strategy mode and the value chain integrated strategy mode, and the analysis to these strategies modes is done. Then, the factors to influent the producer service enterprise to choose these strategy modes are analyzed. The theoretic framework and the theoretic model are settled for the producer service enterprise to choose the integrated developing strategy mode according the parenting advantage theory.Finally, aiming at the specialization integrated strategy mode, the project integrated strategy mode and the value chain integrated strategy mode for producer service enterprise separately; the corresponding implementing strategies are brought forward. For example, the implementing strategies for the specialization integrated strategy mode include exploiting the source of service resources and improving the ability to integrate resources; on the basis of service quality, trying to decrease cost; increasing the brand construction and advertising, extending enterprise visibility and increasing the market share; holding and enlarging the market share by innovation. The implementing strategies for the project integrated strategy mode contain improving the ability to manage cooperation relationship, improving the ability of product innovation and developing marketing aiming at abroad and limited customers. The implementing strategies for the value chain integrated strategy mode are paying attention to the study and analysis of the customer, emphasizing participation of the customer and improving the ability to manage process.