Study On The Mobile Service Developing Strategy Of Tianjin Unicom

China has grown to be the biggest mobile telecommunications market in the world after several years of booming. With the expecting of the 3rd generation mobile service(3G)license to be issued and therefore probable reorganization within four state-owned telecommunications operator, China Mobile, China Unicom, China Telecom, china Netcom, the four companies all strive to achieve a good market position in the early future.China Unicom, as one of the biggest mobile telecommunication operator in China, needs a new and clear developing strategy to cope with the 3G challenges. China Unicom will become bigger and stronger following this new developing strategy.This article delivers a specific developing strategy on mobile services of China Unicom, Tianjin branch. We include detail history about China Unicom and detail environment description about Chinese telecommunication market, also include deep analysis on Tianjin Unicom's strength, weakness, opportunity and threats at time-being. We also include packages of software utility and personal understanding upon its operation after working for China Unicom ten years. This article mainly uses the SWOT and TOWS analysis method to investigate the mobile service development.This article covers the technologies, tariff, custom care, quality of service, 3G and brand creation, gives the detailed description about Chinese mobile telecommunication market competitions and about social environments in China.Based on the above specific analysis, we set down the goals of Tianjin Unicom in the future and introduce a mobile service developing strategy for Tianjin Unicom. It focuses on the strategy of marketing, service out-source and new services, simultaneously, this paper emphasis on key proficiency evaluation on strategy exaction part.Tianjin Unicom will be supported by the China Unicom Head-quarter, and expand its services under the Head-quarter's guidelines with objective of to be a first class international telecommunication operator and grow even more bigger and stronger rapidly.