Chongqing CQ Seed Company Strategy Rearch

The seed industry is a rather special industry. it can be said is a traditional part of the agricultural industry, but also the part of emerging high-tech industry.Another is a emerging industries which just liberate from a planned economic system in a few years. So, the industry created the current all kinds of people visit in the complex background. To some extent, it led to fierce market competition.Chongqing CQ seed companies that was born in 1993.During this time, industry transition from the planned economy to market economy.Now, with competition in the market to changes in the situation, the company has also entered the crossroads of a dilemma. After thinking, the theroy should be used to guide practice theory. So we have done a corresponding survey,released large volumes of questionnaires.traveled several major seed market in Chongqing, in order to clarify the true state of the market microstructure, and the last few years of the new changes in the market.However, the final strategy, implementation and control, or to use theory, because the reform is to guide the company out of the predicament, this theory needs beacons.Survey provided real data, and the theory to guide the CQ seed companies continues.This paper is divided into four parts.The first part outlines the strategic management of the theory and development, and also statements of the current domestic and international seed industry market development as well as the status quo, so that we can have a broad understanding on paper.The second part outlines what the CQ seed companies are now facing the macro and micro environment for the conduct of elaboration of the market, its anatomy, and let everyone see more precise, in order to smooth the progress below, the focus of the farmers purchase of influencing factors.The third part on the basis of in the second part makes a development strategy, and that the breakdown what the main strategies are.The fourth part on the basis of in the third part makes a detailed decomposition and added that the development of a strategy to enable the smooth implementation of measures to torch light.