Study On Development Strategy Of K Seed Industry Company Limited

Agriculture is the foundation of a country,and Seeds are the primary factor of production in agriculture.Seed industry,as one of the fastest growing industries in China,has a huge potential for development.Seed industry is recognized as a sunrise industry,and the country has vigorously developed the national seed industry through a variety of patterns and channels.But we should see that the development of China's seed industry is lagging behind,Small and medium enterprises are in the majority,Most enterprises have the following problems: lack of management experience,the construction of information system is weak,the sales channel is not perfect and mature,perfect sales system has not yet formed,the strength of R & D needs to be improved,low added value of products,the industry chain did not obtain a valid extension and so on.K seed industry co.,Ltd.is a research and development,production,processing,marketing,service,import and export business in one,with a complete industrial chain,multi crop management of modern large-scale state-owned holding seed company.Through the collection of data,for K seed industry co.,LTD.,the internal environment of a more in-depth analysis,made clear the development course,operation situation and situation of product,human resources management;Afterwards,using the macro environment PEST analysis,industrial environment analysis method to analyze the company's external environment.And through the SWOT analysis,the advantages,disadvantages,opportunities and threats of K Kogyo Co.,Ltd.are clearly defined,laying a good foundation for the formulation of the development strategy for the next step.On this basis,to develop the overall development strategy of K seed industry co.,Ltd,Including education,integration and integration strategy and capital operation strategy,At the same time formulated the company's functional strategy,Including human resources development strategy,financial strategy,marketing management strategy and information strategy.Finally,in order to ensure the effective implementation of K seed industry co.,LTD,it provides a solid and effective implementation guarantee strategy from the aspects of organizational structure adjustment,strengthening the construction of information systems and strengthening the construction of enterprise culture.