Research On The Financial Strategy Formation Of Yuan Fang Group

In the modern enterprise strategy management, the financial strategy and its management ability as well as the level are the synthetic manifests of various aspects ability of the enterprise. The development strategy of enterprise can be carried out smoothly with wholesome financial system and favored financing, the investment strategy and the effective financial controlling measures because enterprise's technical development, the service the production and the marketing must take the fund support as a backing, no enterprise is exceptional.Yuan Fang Corporation is a diversified management enterprise that belongs to electric power system. And at first Yuan Fang corporation is only engaged in installing electric power equipment and through several years' development it has developed into a comprehensive group company which owns many entities and engages in multiplex management. This paper discusses the financial strategy of Yuan Fang Group on the basis of the planning of the enterprise strategy, and tries to make a useful financial strategy.This paper first outlines the financial strategy, the definition and its characteristics, the relations with the overall enterprise strategy and the methods of making financial strategy. Then, make an analysis of the situation of the Yuan Fang Group, introduced the overall develop Strategy plan and pointed out the demand of overall strategy to the financial strategy; Then, make a study on the internal and external environment. Using SWOT method to analyze the advantages and disadvantages of Yuan Fang Group, and then make an orientation of the financial strategy. Financial Strategy as specified in the formation of strategic financial direction. Finally, on these entire basis, developed the whole Financial Strategy of Yuan Fang Group which include financing strategy, investing strategy and the system of control and value for its financial strategy. The Financing Strategy depends on the development of a business enterprise; The Investing Strategy decides the future development and competitiveness of a business enterprise; the effective system of control and value can ensure the financial strategy actualized successfully.