Research On The Strategic Development Of Baicheng Zhongyi Precise Forging Co.,LTD.

Along The auto parts industry is the foundation of the development of vehicle enterprises.In recent years,with the development of the auto industry,the auto parts industry has also embarked on the road of rapid development.The total output value of China's auto parts industry has increased from 411.6 billion yuan in 2005 to 3.2 trillion yuan in 2015.However,as the economy has entered the new normal,the automobile industry as a whole has entered a period of adjustment.In 2018,China's annual automobile sales volume is about 28 million,showing a decline rate of 3%,and the automobile market shows negative growth for the first time in 28 years.During this period of adjustment,the competitive pressure of domestic automobile enterprises will be further increased,and the pace of automobile industry restructuring will be further accelerated.Baicheng Zhongyi Precise Forging co.,LTD is a professional factory which produces the connecting rod blank of light car engine.Through more than ten years' efforts,the company has occupied thirteen markets,nearly forty products' market share resources,and the domestic market share has reached 22%.Today,under the new normal economy,the whole auto industry into a new period of development,how to adapt to new market changes,and calmly deal with all kinds of competition of the industry,and develop scientific and reasonable development strategy,to ensure the healthy development of enterprises has become the Zhongyi Precise Forging co.,LTD's important subject to be solved.Taking Zhongyi Precise Forging co.,LTD as the research object,by using the method of literature analysis and SWOT strategic analysis,for the company's internal environment,macro environment and competitive environment analysis,and sums up the advantages and disadvantages of the company,as well as facing the opportunities and challenges,puts forward the match the enterprise resources and market environment of the development strategy and competitive strategy,and formulate the specific implementation steps and safeguards.