Informationization Strategic Study On ChongQing HD Co., Ltd

On the background of Global Economy trend for the information, Enterprise Informatization is the modernization way that must be taken for enterprise in China, how China's SMEs enhance the competitive ability through the information is a problem which is worth of arguing; As the same time, under the intense market competition environment nowadays, enterprise's developmental strategy is that affects the enterprise survival and the development key-fact.The research unifies the cement product of the overall characteristic and the Chongqing HD Corporation's development present situation, Focus on two important basic concepts: "The information" and "The developmental strategy", the external environment which faces to Chongqing HD Corporation with internal condition, by using the PEST and the SWOT Methods which conduct the analysis, proposed "the information developmental strategy", "the strategic alliance growth strategy" and "the product difference strategy" and so on in totally three big strategies, then present HD Corporation realize the lasting development important choice through the quite explicit information developmental strategy.On the basis, the paper also proposed the implementation information developmental strategy concrete measure mainly as flow: firstly, remodeling the service flow implementation; secondly, constructs organizational structure which adapts to the strategy; thirdly, strengthened company's foundation management; fourthly, establishing the effective ways to control the system; lastly, cultivates the suitable staff troop and the human resources development. Through the implementation information developmental strategy practice proving that the information developmental strategy gets up the promoter action to the HD Corporation achievement, giving the realistic value.This article union the information and the enterprise developmental strategy theory, locating specifically actual according to Chongqing HD Corporation, through constructs the Chongqing HD corporate growth strategy, for the cement product profession, other SMEs formulations, the implementation to the information changes into the main strut the developmental strategy to provide the model, has the practical significance.