A Study On China's Marketing Research Of Elevator And Strategy Design Based On CRM And Its Implement For SMEC

As the Chinese economy continues its rapid growth, it has become the biggest producer and consumer of elevators in the world, however, the Chinese elevator industry faces severe competition, it is in a fully competitive market whilst in an oligopolistic market converting period. Facing escalating competition in the future, elevator manufacturers have to correctly understand the market, to catch the market chances with their own specialties and make scientific marketing strategies.This article describes the situation of the Chinese elevator industry and points out the potential development direction, using a large amount of investigative data gathered by market investigation and research. From the article we can develop a scientific understanding of the effective environmental elements needed for company development, this through the SWOT analysis of the leading elevator company - SMEC. On one hand, enterprises need to react to the external environment. On the other hand, the enterprises also need to improve their internal environment, to actively have enterprise process recycling, increase technology, reduce production costs, establish high effective competition bodies. Implement effective marketing strategies and especially, pay attention to the marketing facilitating role of CRM.To the elevator industry, technological advantage and low cost are the basics, marketing and after-sales service are the keys. Master these core elements, and then you can solve the current practical problems and master future development direction, and have a creative strategic development framework. However, strategic formulation and implementation is a complicated and long term matter, it needs adjustment and continuous improvement while the enterprise develops.This article has been created by studying and consulting exploratory research done by others, the result being:(1)A full and systematic market research on the Chinese elevator industry.(2)SMEC chosen market targets and an optimized Marketing Portfolio strategy.(3)The first design for a market strategy based on CRM, in this industry.