Research On Regional Brand Of Household Appliances Marketing Communication Strategy

This paper studies brand of household appliances from the point of the regional media communication. According to the ideas of regional media communication: As Chinese market economy development and improve, theAll walks of life had experienced varying degrees of reformation and development. The trade of household appliances is one of the the typical trades of higher degree marketability and maturity. Household electrical appliances trade has show benign develop menting trend all the while.In an increasingly competitive market environment, Regional ization of brand communication strategy to promote the brands of household appliances is more important role. Against the actuality and development trend of brands, what mode of communication should we take? Constitutting a brand communication strategy of regional characteristic is the an urgent issue needed to resolve.Therefore, this paper Based on the regional brand communication theory and the mode of household appliances communication for support. with the successful operation of the regional brand communication strategy for the application of Haier brand in Chongqing, to demonstrate regional brand communication strategy play an promoting role of the brand of household appliances.to providing household electrical appliance brand a reference from the ideas of regional media communication and Constitutting a brand communication strategy of regional characteristic. Thus more effective in promoting the development of brand of household appliances.