Research On Enterprise Brand Communication Based On Social Media

In recent years, with the rapid development of network technology and communication technology, especially the popularization of computer and smart phone, make our means and environment of great changes have taken place. In this process, the enterprise brand communication in the context of social media transmission is undergoing a transformation. The emergence of social media, not only to eliminate the traditional media, in the time and geographical limitations, can reduce the impact of asymmetric information, brought new hope to the enterprise, is likely to become the enterprise for a long time the spread of the brand position. Not only that,the "media" characteristics also let users at the same time of receiving information can create your own information. Users and enterprises formed in the social media environment increasingly equal dialogue relations. Can say that social media at the same time of constantly updated development has deep influence the development of the society as a whole.In view of this, this article will enterprise brand communication in social media environment, by comparing the domestic and foreign enterprises to use social media to the present situation of the brand communication, analysis the advantages and disadvantages of social media to the enterprise brand communication, and millet mobile phone, for example, the analysis of the present situation, the problems of brand communication and optimized combination, put forward to adapt to the social media enterprise brand communication in the context of the new strategy.