The Study Of Bank Of China Jilin Branch's Private Financial Planning

With our country completely enter the middle-class family society , the personal wealth of the large resident increase with family property continuously, and they keep the will that increase in value too steadily, the customer has not satisfied to keep the deposit or prevents from saving, starting pursue investing ,even speculating to financial way in character. For this, various financing institution, particularly the commercial bank start breaking the normal regulations business, starts offer the individual financial service.However, under the present condition, to be constrained by the financial control and the resident's knowledge is short of, each commercial bank offers financial product exists the tendency of same quality. This in fact is misinterpretation to financial or says that regard of financial planning to deposit. Have not according to the real wealth ability and risk hobby, measure to make the order character turns of administer financial project. Hence for norm the financial market, protect the benefits of the definite client, control the agent behavior, the China banking regulatory commission has established the public notice to commercial bank on the guidelines of financial planning.(Enter into effect as of the date of November 1, 2005). It is outstanding performance the principle of"the norm lays equal with development, creative and perfect combine to rase", indicated the direction of individual financial planning.Whether is the foreign exchange product or the Renminbi financial product, they all belong to the newly middle commercial bank business, then have no business on the form of capital. Called--Off—Balance Sheet items. Why the commercial banks strongly develop the financial planning? Now, the income of deposit and loan are still the main income in Chinese commercial bank, (Probably 90%), the intermediate business income share weight is not more than10%. Compare other banks, abroad bank in the intermediate business, income ratio general above 40%, even to be up to 60% to 70%, for example, the Citibank saves the profits of the business of deposit and loan, to account for 20% of total profits only, but in the intermediate business is brought 80% profits. Moreover, in the last few years, with the market competition, the traditional business gives the commercial bank profits more and smaller, and the banking competition increasingly fierce at home and abroad .Under this market background, the mode of traditional single bank profit needs to change. Looking for a extend earnings space. Hence, each commercial bank threw the target to face in droves in the center business, various foreign exchange product and the Renminbi product have find out a new commercial bank Breakthrough.But, the homoplasy of lack the difference of product positioning, the replication rate of financial product speed is too fast. Many banks provide financial product, caused the banking has been under a low disordered competition. This kind of competition also will produce to the banking new risks.In the finance market, integration and internationalization, the parties concerned has to follow the sequence and advance gradually, steady developing individual financial business. Speak in a specific way, Uphold Innovation. Now, international financial circles already trend to mixed operation, foreign capital bank is gathered the bank, stock certificate, insurance with invest bank business in whole body, can provide the finance more completely serves, satisfying the need that customer diversification. under current finance system, the local banking can use" mixed operation, mixed operation consults; mixed operation management, mixed operation cooperation" of the way of thinking, in order to expand and creative individual business proceed, realize from the single bank business service platform to integrated services. Dividing by the bank business faces the diversified bank property, liabilities, in the center the business integral whole turns the development,besides providing to customer more abundant individual financial product, it should cooperative with securities dealers ,insurance company, fund the company and trust to invest the company and the non-bank financing institution, provides to the customer synthesize administers financial service. The bank should clear and definite position. Each bank has establish his own advantage or comparison advantage, provide individual financial business can't backward the market, also can't run before present, wanting to do some foundation work more, grow own core target community, integrate current product, promote the service level of structure. To cultivating talents.The bank should educates the talent who has stock certificate, insurance, fund and trust the etc. They should familiar with investing and financing, marketing skills, risk manage, like AFP, CFP, to adapt to the demand of the market. Integrate Marketing. Suggesting each commercial bank establishes the development leads group, and to be with the technology, business section ,in studying well and scooping out the foundation of customer's need continuously, simplify formalities of mortgage to the car, housing loan, pawn the guarantee, and provide perfect service; increasing investment in the bank card, internet banking, telephone banking, etc. raising the science and technology content, provide clients with a on time fund, foreign exchange, bond, gold business information. Scientifical Price. The commercial bank staff should know the mode of price-fixing technology and data, pursue the high repaying persistently and unrealistic competition, but to increase the ability of risk-discernment and risk management ability, build a harmonious humanity environment. Risk Prevention. Supervision department must improve the supervision mechanism repeatedly and increase the checkup efficacy, encourage the order competition. It can either provide resident wealth management opportunity or can thoroughly change our country commercial bank profit model.The financial planning of Bank of China can develop through those four development paths, target customer, business talent, product service, business process; therefore promote the development of financial planning.