Study On The Profit Sharing Process For Dynamic Alliance Based On Information Sharing

With the development of technology and globlization, Dynamic Alliance, as a new type of organization, is being accepted by more and more companies. Dynamic Alliance has become one of the best styles which can be fit for the dynamic circumstance. Its purpose is to seize market opportunities to make more profit. Because of profit exists, it is inevitably to face profit sharing. Therefore, research on profit sharing in Dynamic Alliance has become a problem that calls for immediate solution in the management.Researching dynamic alliance's basic feature and literature reviews on profit sharing, we mainly discuss the value of information sharing in dynamic alliance. And then we evaluate the value of information sharing through model analysis and provide origin for profit sharing. After that, we emphasize the effects of cost, risk, contribution and efforts of alliance enterprises to profit sharing. At last, on basis of formal Shapley Value Model, we, combining mathematical model and game theory, raise the profit distribution method on basis of risk difference and advanced optimal coefficient distribution method. Then, cases are offered, which show that how to put the distribution methods in practice and prove the methods are scientific and applied.