GE Chengdu Branch's PLC Product Marketing Research

China began its reform and opening up accession to the WTO in particular, after a good business environment for the provision of global manufacturing Factories invest in a rare opportunity. The rapid increase in foreign direct investment in China, as well as the fast-growing Chinese market, customer needs, drives the rapid development of China PLC market.PLC is very commonly used to control industrial automation control products on the market today have a certain scale of the PLC is capable of producing around 200 enterprises, technology product marketing strategy and requirements of the requirements are very high, very competitive. In this paper, the use of marketing theory, marketing, services marketing, sales management and other related disciplines and theories of knowledge, analysis of GE's products PLC market, and from time to time in accordance with the status quo and marketing methods.First of all, from the full text of GE's history and current situation to start, through the PLC market, the macro environment, market opportunities and the use of PECT (policy, economic, cultural and technical), five analysis, SWOT (strengths, weaknesses and opportunities, threat), and other tools Analysis to identify business and product market competition have strengths and weaknesses. Based on the front of the PLC on the market situation at home and abroad combined with GE's analysis of the actual situation, the company developed a marketing goal, opted for a basic marketing strategy, while the breakdown of the PLC market, the company chose to target markets and The structure of target markets and product positioning.The article also in the combination of channels, production, technology and the choice of the characteristics of the market, developed a marketing strategy and the necessary control measures, and strive to implement the program in the process cocoa interoperability. Papers in the final plan put forward in the implementation of the program in the problems that might arise and to develop appropriate strategies and marketing plans are summarized.