| With the market-oriented process in our country has been deepening, enterprises are facing the fierce market competition. The 21st century is not only competition between enterprises tactical or strategic combination of competition is more important to business strategy or combination of the competition. Competitive strategy as an enterprise development strategy in the system an important part of enterprise is also engaged in increasingly fierce competition in key markets. In the great pressure of competition, Shunhua the group how to rely on their own strengths, seize the opportunity to overcome their disadvantage at the same time, avoiding risks, formulate their own development for the future competition in the market strategy is the key to the success.In this paper, Shunhua Group uses the products competitive strategy theory, competition in the market strategy for the analysis and research. First was the external environment analysis, group product that Shunhua faced with increased consumer demand in the market, improve product quality requirements increasingly, consumer demand, such as differences in opportunities, but also faced with the rapid renewal of products, intense competition, increase consumer brand awareness, etc. Threats; Secondly, the use of the theory of Shunhua Group's internal resources and strategic capability to conduct a detailed study and for cooked food industry critical success factors for the company's strengths and weaknesses of an analysis shows that Shunhua Group has major advantages such as The supply of raw materials, and other advantages; major disadvantage if the organization and management, such as inferior. At the same time with external opportunities and threats, internal strengths and weaknesses of Shunhua Group of the core competitiveness of the products for analysis, on the family food competition Shunhua the implementation of the strategy, implementation steps, corporate culture and its evaluation and control. |
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