The Research Of Development Strategy Of Shandong ShengSuo Aquaculture Feed Enterprise

Our special aquaculture feed still belongs to a new industry, there is a big gap compared with the foreign one on ability of development, technology and quantity. With fast increase of demand for qualified aquatic product in domestic market and fast development of aquaculture, aquaculture feed enterprise shall have its own objective, make its own development strategy in order to achieve a better and faster development. As one of the earlist enterprises that research the special aquaculture feed, Shandong Shengsuo Aquaculture Feed Research Center has contributed a lot; but with changes on circumstance inside and outside the enterprise, establishment, management and execution of enterprise's strategic objective restrict its own development. This article makes the detailed analysis on circumstance inside and outside of the enterprise by investigation, research and collection of a lot of information, and using BCG theory, SWOT analysis model. The analysis indicates that the enterprise has its own advantage on competition within domestic aquaculture feed industry, but some of its own disadvantage limit its healthy grow-up.The research finds out that with facing the current situation in and abroad, Shengsuo Aquaculture Feed's development strategy adopts specialization strategy, differentiation and concentration strategy during market's competition.