The Research On The Informatization Of The Chained Retail Enterprises And Competition

Since the beginning of 1990s, the world is covered with the tide of informatization, all the country develop their national informatization with their biggest effort. The enterprise informatization is the important part of the national informatization. From the end of 2004, the domestic retail enterprise had to compete with the multinational corporation at the same condition because of the promise made by our coutry when entering the WTO. It is urgent for the domestic retail corporation to establish and improve the core competitive ability. So it is very useful for the retail industry to be advised by the chained retail enterprise information index system, which enriches and consummates the national enterprise information index system.The retail trade information technology promote the enterprise competence.The recycled pattern of information technology promoting the retail trade competence Information technology may promote the enterprise competence and recycle in the inner and outside. In the enterprise, information technology have special knowledge system to supply the new coming market with ample information to assure enterprise ,after which enterprise may continuously enlarge scale to form scal economy to gain profit to develop the information technology .These actions will recycle .Outside the exterior integration use the enterprise special knowledge system to attract more collaborators ton reduce the management venture cost which can save fund to go along information technology investment again.The idiographic performance that information technology can promote the competence of the retail trade. This part use the five-power model to describe how to promote the competence of the retail trade with the information technology .The large investment for the information technology and the knowledge skills after long time can form the strong entrance bulwark, can provide characteristic service to attract customers, can cut down the menace from the replace, and form the valid chain of supply to assure the enterprise that they can have an advanced, steady goods resource to hold back the new entering enterprise.