The Researchment Of Value Assessment And Market Subdivision Of Enterprise Customers In China Mobile Group Tianjin Company

With the global market integration of rapid development, enterprises now focus gradually from producing, manufacturing and other segments to the market and customers. With modern communications technology and the development of mobile operators intensifying competition, only to the core network resources for the competition is no longer adapt to the changes of the times, the competition between the operators of network resources from the competition to the competition for resources, Changes, mobile operators focus on the focus has shifted to customers, especially high-value customers for all operators has become the main objective of competition and customer value of more and more attention.At present, the assessment of customer value is not a complete theoretical system and uniform standards, especially for the telecommunications industry to define customer value, lack of integrity of the assessment methods and practical experience. By analysis the development of China's telecommunications industry environment and competition, China Mobile competitive advantage, combining features of Tianjin selected specific targets, and proceeds and attributes from the dimensions of the two dimensions of data, the establishment of the Tianjin localization customers value assessment model and customer classification standards. To assess the value of the basis of "Three categories / five levels" of market segmentation, according to the value of space in accordance with the level of customer value and enhancing the potential level of A1/A2, B1/B2, C, Three categories of five, customers can build the value of the "pyramid" structure, then formed a group of companies in Tianjin, China Mobile customer value assessment of market segmentation and better analytical model and management system.Through the assessment of the value of customers and market segmentation research, China Mobile Tianjin companies can really clear customer value, scientific assessment of customer value and precise application of customer value, establish a true business-oriented management of the assessment system, while achieving the high-value groups and The real focus of customer focus, and categories Management Group clients to achieve the targeted and effective.