Suining Mobile Group Customer Segmentation Research

The homogenizing of mobile communications business and services increases theability for customer to choose. Group customers make a great contribution of revenuefor mobile services companies. As the level of information dependence increasingcontinuously in many industries, the mobile services companies must chose tocooperate through integrating information technology products completely. It isimportant for mobile services companies to subdivide group customers, which is goodfor mobile services companies to compete in market and to cooperate with groupcustomers broadly and deeply.On this basis above this article analyzes the Suining Mobile as a case. This articleresearches the features of group customers and establishes a method to assess the valueof group customers considering the current and future value. This article subdividesgroup customers considering the preferences and differences in demand of informationfor different customer groups. According to the problems that the group customers mayencounter in the dynamic development process, this article analyzes the scientificgrowing management methods of group customers and explore the solutions of SuiningMobile to compete with others for group customers.The main contents of this article:1. Using the market segmentation theory, this article preliminary analyses themarkets operating and competitive environment of mobile communications.2. This article carefully studies the qualifications to carry out market groupcustomers’ Mobile segments theory for Suining Mobile and proposes its sub-standard.3. This article researches the possible problems of group customers for SuiningMobile when market develops dynamically.4. This article studies a methods of customer group segmentation based onpreferences and information of customers group.5. This article brings forward the strategies and recommendations to implementgroup customer market segmentation theory for Suining Mobile.