Study On Management Strategy Transformation Of State-Owned Commercial Banks

The interior and exterior operational environments of state-owned commercial banks are undergoing profound changes now. Under the condition of the restraint of capital, it is difficult for state-owned commercial banks to develop in the traditional model, so it requires transforming their operational strategies. Only if commercial banks change their outdated operational strategies, fully adopt the market oriented , customer - centered, benefit - targeted marketing management, and timely adapt products and services to the changing customer needs and business environments, can they improve their competition and market shares and survive the competition. So it make sense to discuss the operational strategies of state-owned commercial banks. At first the author analyzes the interior and exterior operational environments. After the discussion, the author inquire into the connotation, target and the content of changing the operational strategies .At last taking into account the structure resources, interior control, the paper provides the ways to change the operational strategies.