Study Of The Virtual Life Style In Advertising

Life style is a kind of group phenomenon. In the modern economic society, people establish their status and personal style by symbolic consumption. While, associate the commodity and special life style becomes an important way for the businessman to promote sales. For the consumer, which have good consuming capacity and education background, the life style shown in the advertising is the best example of their future life. It is notable that the ideology of the advertising has delivered to the audience while the businessmen promote sales.Foreign Scholar's Research put lots of attention on the lifestyles the advertising shows, and the influence on the consumption concept and social behavior. They studied the advertising from the view of ideology. But in China, there are still little research results in this field. So, the paper is base on certain research result about lifestyle of sociology, it collects the advertisements which was shown on the nanfang weekend during the period of 2004 to 2007, and study them by content analysis.The result shows, under the strong influence of the media, the modern adverting unconsciously change the mind of the audience by creating certain lifestyle, deliver the point of views to them by these kind of lifestyle, and force their value and world view which belong to minority group to the whole world in the end.