A Study In Advertising Of Ideology

Ideology advertising can be seen as a new form of advertising , which has gotten all kinds of global advertising rewards with a anti-conventional way. The ideology advertisement is experimental and pioneering in communication concept, representation style and esthetic format. In the point of advertising communication, it developed a newly strategy which over-threw past thinking logic and made more feasibilities of advertisement image ,language ,imformation and format.In ethetics and literature, the style of whole advertisments is unique ,with literatural anatomise ,spelling, parody and fantastic distortion. But this style maybe is the death-wound of this advertising. In this case of ethestic and leterature value of advertisement, it is a revolution of advertising.Advertising is a kind of sociality communication. The Ideology Advertising Corporation found a new communicational way—ideology, which lead receiver's value view and lifestyle. It rebelled traditional value view. On the surface this rebellion is deviation of traditional civilization industry, but in natue it is a conspiracy with consume society ideology and shapes consumer's cilvilization and psychology.