Hua Feng Instant Noodle Northeast Marketing Strategic Research

In the instant noodle market with increasing fierce competition, Hua Feng company is facing the problems as slow growth of market occupying, and the challages from the profit decreasing. Definitly, the marketing strategy, which plays the most improtant part in the company's operating strategies, is the key element to make sure the company to achieve success.The thesis aims at the solving practical problems in marketing operation combing with the marketing and strategy theories, such as Porter's Five-Force Model, SWOT Analysis, Marketing Mix and so on. Through analysing of internal and external enviroment of Hua Feng, it will be identified the opportunities or threats, and the advantage or disadvantage in contrast to opponents. Thus an updated marketing strategy will be created, and the tactical market combinations and relative measures will be mentioned the thesis builds up a systemized marketing strategy framework for Hua Feng in northeastern area of China, include general analysis programme and explicit marketing action plans. As the cases and strategy theories presents in the thesis, it can be taken as a research accordance in the field of instant noodle, even in the quick-cunsumed industry.