Problem And Countermeasure About Individual Agent System Of Life Insurance Of China

Individual agent system of life insurance after 1992 was led into the Chinese market by the American allied country insurance company, in cutty time drive quick replication of life insurance companies, brought deep change for traditional management way of life insurance in China, the life insurance industry presents an unprecedented development situation. Since 1996, the Chinese life insurance market insurance fee income increases annually with average 25% speed, this mainly is attributed to Individual agent of the life insurance. In 2007, the life insurance agent battalion of the whole country has already enlarged more than 2.01 million people. Marketing system of life insurance provided a great deal of employment post for the society, and rose the aggressive push function to universality and disseminations of the insurance knowledge .But through several years of high-speed development, Individual agent system of the life insurance of the our country also exposed some problem, such as the short-term behavior of the insurance agent, mislead the behavior severity, violate the rules the affairs takes place again and again the agent troops sheds off the rate to increase gradually, hard guarantee etc. of the policy holder benefits. To this, there is industry insider return the knot as personal character problem of the agent it. This text think that the creation of many problems is surely is not high with whole character of the agent troops to have the certain relation, but the source still lies in the system. This text is from the our country personal agent system of current life insurance set out, detailed key problem face currently, and combine physically, put forward to carry on the reform to personal agent system of what time conceive.