Research On The Effect Elements Of E-commerce Enterprise's Profit In The Economic Globalization

In terms of economy globalization, the core is efficaciously collocating the global resource and specializationally dividing the work. Comparing with developed countries, the developing countries have lower resource, and it is a intractable question but also an opportunity. Depending on the development of Chinese E-commerce enterprise, as a preponderant E-commerce province, Zhejiang makes the E-commerce development a dominating industry, and with the E-commerce skill's development the E-commerce enterprises is growing better and better. Just as the alibaba.com, it improves the trading efficiency. The fnfnet.com and chembb.com improve specializationally dividing work with building E-commerce flat roof. However, E-commerce as a new typical industry, it need to keep its development steady, and become a mature industry, thus, researching on its characteristics of chasing profit. It is very significative that giving suggestions with foreign experience to develop Zhejiang's E-commerce enterprise.The research concludes some effect elements of E-commerce enterprises' profit via studying the effect elements of E-commerce in economic aspect, game theory aspect and institutional aspect. These elements have been divided into three sorts: the E-commerce enterprises' economies of scale, the facilitate degree of transactions and the loyalty degree of E-commerce enterprises; the research sets three suppositional variables in recursive model via collecting 31 regions of China's development status. According the E-commerce enterprises' status of Zhejiang province and the results of model, the research makes a case analysis to support the results.At the end of this research, it will give the results and recommendations. Simultaneity, via the theories, model analysis and cases analysis, it will give some recommendations of controlling the profit of E-commerce enterprises.