Evaluation Analysis Of International Competitiveness Of Chinese Home Appliance Industry And Its Countermeasure

Since reform and opening up, China's electronics manufacturing industry has been developing rapidly. A large number of domestic household electrical appliance enterprises from small to large, from weak to strong, have made a very good performance, the appliance industry in China has developed into a market size of more than 200 billion yuan of mature industries, the scale of industry has remained the situation of rapid development, household electrical appliances are among the major powers in his capacity as the international market. Air conditioners, microwave ovens the size of more than 40 million units, refrigerators, washing machines, rice cookers the size of more than 20 million units, electric fans and many small household electrical appliances at or near the scale of the million, ranking first in the world. China's household electrical appliance industry, after more than two years of development, has become a major household electrical appliances production base continues to expand exports. With the development of economic globalization, China's economic relations with the world economy becoming more and more closely, the Chinese industry's competitiveness with the world's industrial relations are more complex, with many of China's household electrical appliance enterprises of household electrical appliance enterprises cross-border competition. How to assess China's household electrical appliance industry's international competitiveness, the Chinese Government for the development of economic policy-related industries and consumer electronics companies to develop strategies for the internationalization of great significance.Scholars at home and abroad of household electric appliances industry and household electrical appliance enterprises study the perspective of different side, the existence of the following questions: (1) to study the home electrical appliance industry more competitive, and from the perspective of the competitiveness of enterprises of Chinese household electrical appliance enterprises are relatively less, their thoughts and views of only scattered results of the study; (2) study of household electrical appliance enterprises are mainly from the perspective of a household electrical appliance enterprise competitiveness strategy; (3) the international competitiveness of home appliances research enterprise has not yet formed evaluation system and the framework, although some experts and scholars on the home appliance industry operating performance of listed companies are analyzed, but this does not mean that the operating results of the competitiveness of enterprises. Therefore, the competitiveness of China's household electrical appliance enterprises in particular, the international competitiveness of the system have yet to be thorough.This study is in the draw on research findings related to domestic and foreign scholars on the basis of international competitiveness from the perspective of the whole of China's household electrical appliance enterprises to carry out the international competitiveness of the system in order to compensate for China's household electrical appliance is currently the international competitiveness of enterprises evaluation studies are not systematic and in-depth defects. Research ideas in this article as follows: first of all is the background and research topics were introduced significance; followed by the emphasis on the competitiveness of enterprises related to the theoretical basis; as a basis for the development of China's household electrical appliance industry history, the development of the status quo, the development of Characteristics of China's household electrical appliance industries, as well as the international competitiveness of the environment analysis of the system in order to clear China's household electrical appliance industry to participate in international competition, the existence of the external opportunities and threats; On this basis, China's household electrical appliance industry to international competitiveness evaluation index system to carry out a scientific and systematic design and evaluation of the use of these indicators, on China's home appliance industry for the international competitiveness of the overall assessment; Finally, the use of the above results of the assessment, from the government level and the enterprise level to enhance China's household electrical appliance industry's international competitiveness, the corresponding countermeasures and suggestions. In this paper, the study found that: (1) from the absolute value, in the decade 1998-2007 period, the rapid development of China's household electrical appliance industry, increasing international competitiveness, China has become a major exporter of home appliances. From the level of market share, index of Revealed Comparative Advantage (RCA), the trade specialization index (TSC) and the changes in perspective, China's household electrical appliance industry in the international competitive edge was significantly higher than other countries, can be predicted in the next few years in our country appliances international competitiveness will continue to maintain. (2) based on household electrical appliances (four categories) classification of the market share analysis, market share of air-conditioning equipment is the highest. Air-conditioning industry is our entire home electrical appliance industry, the latest in market entry, the shortest period of growth, the fastest growing, has been the world's leading industry, household electrical appliances in the whole industry has a pivotal position. (3) developed the international market in the year-on-year decline in the competitiveness of China's international competitiveness in the fast-growing. Changes in the pattern of the industrial division of labor to China has brought about tremendous opportunities, multinational corporations continue to shift production bases to China, increasing procurement in the Chinese market volume, the world home appliance manufacturing center in the further transfer to the Chinese. (4) Although China's household electrical appliances in the international market has been recognized by the consumers in general, in the international market has a certain amount of competitiveness, but still faces many problems. China's household electrical appliance enterprises to the world, becoming one market, it is necessary to deal with competition and challenges, in a clear understanding of the basis of their own advantage, targeted to enhance the development and improvement of China's household electrical appliance enterprises based on the international competitiveness of the response system. To this end, the need for support from the government and enterprise development perspective, to build a sound China's household electrical appliance enterprises to increase the international competitiveness of the response mechanism. Through the study of this article, on the one hand, the international competitiveness of enterprises of strategic theory in China's household electrical appliance industry to expand the theory of empirical research, on the other hand, China's household electrical appliance industry to improve their international competitiveness through international operation to provide a scientific theory basis and practical guidance. Therefore,this study, regardless of the development dimension in the theory or the implementation of specific operational level, have an important role and value.