Research On The Products Quality Control Of A Electric Power Design Institute On The Basis Of Marketing Ethics Theory

Power design is an important part of the power industry. The overall prosperity of the power industry, as well as the development of power design industry and opportunities brought about by the market. Electric power industry is an important relationship to the national economy and people's basic industries and utilities, which provide energy for economic development and social development is closely related to people's lives, security, stability, and adequate power supply is a sustained, rapid and healthy and stable economic development an important prerequisite. In recent years, the electric power industry is undergoing profound institutional change, breaking the monopoly and introducing competition, establishing a unified, standardized, open, orderly and competitive electricity market has become the inevitable trend of development.In the new market environment, the level of consumer demand has been increasing incessantly, marketing ethics penetrated into every corner of business, from tangible products to intangible culture includes business strategy and marketing concepts. Norms through the system into the scope of work ethics, work attitude, work responsibilities of the specific requirements, to facilitate understanding and implementation of the system after the formation of stable, can provide avenues for the moral habit. Ethics in the process of gradually within the individual and groups in the heart, the level of business ethics and therefore can be improved. More and more enterprises realize that good marketing will help raise the ethical quality of economic operation, in a good, under the guidance of marketing ethics, the establishment of consumer-centric marketing concept, through the provision of products and services to create value for consumers and consumer From the formation of a relationship, and thus the profitability of long-term security, to improve the quality of economic operation of the enterprise survival and development plays an important role. Corporate marketing activities in product, pricing, competition, promotions, and many other aspects of the ethical issues involved. Products of different companies because of its characteristics, the nature of different ethical issues in marketing performance are different. Electric Power Design Institute is a special power industry enterprises, enterprise marketing, not only a direct impact on electricity consumers, suppliers and stakeholders of the economic interests of partners, but also directly or indirectly affect the social stability and prosperity. Therefore, from the marketing aspects of ethical theory and practice of design to explore the power of marketing ethical norms and means.Power design industry through an overview of the basic conditions, from the electricity market design and the design of the special nature of the enterprise marketing industry to prove the ethical point of view of corporate power design of the strategic position of marketing ethics. A typical Power Design Institute of Electric Power Design Institute of the medium, after long-term development, with a good advantage, in terms of technology, organization and management, service superiority, with the characteristics of the formation of the competitiveness of enterprises with strong competitive advantages of the brand. Characteristics and design industry in the pursuit of profits, will also be responsible for social responsibility to a business strategy for the survival and development of a high degree of importance up. The design of products strong market demand for rigidity, stability and concentration of target customers, so a greater impact on the corporate brand marketing ethical factors, mainly reflected in the design of the product quality and standard-setting context. Product is the core of all business activities and the starting point, is the basis of market operators shoot. The realization of the impact of product quality factor is multi-dimensional process and change, norms, systems and quality of production and management activities in the enterprise is an integral, in-house, through the formation of product quality of the people, things and the work of established system, management system, technical standards can be covered by a comprehensive system involving the formation of product quality factors of all aspects and at all levels and in various process of production and management activities of enterprises in order to do "may have marked" the quality of products to effectively maintain and upgrade the and better product quality and build protective net.The development of power industry grow, the design for the power industry and opportunities brought about by the market. With the deepening of China's electric power system reform, China's electric power companies, including power design industry are facing a new marketing environment of the electricity market. Through the Institute and the competitive environment of the consumer market analysis, demonstration of the power design industry specificity of corporate marketing environment. Special design techniques enable the design of a relatively stable customer base, maximize the value of customer satisfaction is a symbol-oriented. This is the design of the electricity businesses is more important than those of other enterprises, and more rich in its contents.A Power Design Institute of Ethics has been attached great importance to the marketing of its role of corporate brand value. Products are the interests of both businesses and consumers the carrier. Business-to-understand products and choices, in fact, reflects the interests of business-to-consumer concern about the extent and strength of social responsibility, the degree of awareness, and marketing products that contain inherently ethical factors. Institute core products are meeting the needs of owners, the product is not only the design drawings, but also the services of procurement, design, product standards control, and service of process specific, institutionalized, and to the entire process of design regulate to ensure design quality, to meet the functional requirements, but also for consumers, socially responsible.Product quality marketing is marketing the results of the ever-changing environment, but also in a competitive environment is to create a competitive advantage, and better meet customer demand, the inevitable choice to enhance customer satisfaction. Our enterprise products should always grasp the core of this marketing, and product quality drive overall marketing performance, the realization of customers and enterprises, society and win-win.Quality control of products must be sales and marketing decision-making system through a series of measures to enterprises to achieve. A Electric Power Design Institute for the nature of the business, product features, focusing on product quality control, from the production process control, organizational system, management levels to explore in depth three areas. In order to ensure that the entire process of design work under control to ensure that the design of products to meet customer and legal, regulatory demands, the development of engineering design for the different stages of the design of the system of normative control. Including the procurement process, design process, product standards control services. System in the organization, from the safety in production and civilized production, product confidentiality management, design and other aspects of the development of the tender mechanism. In the management level, from the internal and external relationship management, organization and management of institutions to sort out, reaching in the process, the system of unified management. All the work so that rule-based, to improve management efficiency and quality, at the same time, into the scope of work ethics, work attitude, work responsibilities of the specific requirements, to facilitate understanding and implementation of the system after the formation of stable, you can develop a moral provide avenues for the moral in the process of gradually within the individual and groups in the heart, the level of business ethics and therefore can be improved.