The Marketing Strategy Study Of Changping Power Supply Corporation

By the analysis of marketing status of ChangPing power supply corporation and the actuality electro-market in ChangPing, this dissertation applies the method of gray system to forecast the electro-prospect in this region, and confirms target market by gray relationship degree. On the basis of electric power marketing basic theory and actual instance of ChangPing power supply corporation, The thesis brings forward integer marketing blue print focus on customer satisfaction, by the basis of characteristic of every target market confirms product, price, service and promotion strategy, by the analysis of macro position of ChangPing power supply corporation facing to the"new Olympics,new electric power,new country", opportunity and challenge in the process of ChangPing power supply corporation transmission electric power from west to east, explores methods,strategy and approach carry through electric power marketing, in order to provide basis of actual marketing management decision-making to fit for ChangPing'electric power marketing.