Post-evaluation Of Changchun The Tenth GSM Mobile Network Expansion Project

The communicatisong company of our country 2006 China Mobile is in a major strategic transition. In the new situation, the mobile group in order to clearly put forward the scientific concept of development as the guidance, from the stimulation of investment and scale economies of scale transformation to the direction of development of enterprises based on its meaning as the core objective of maximizing the value to the market demand for basic driving force in order to fine management as the main management methods, team management as the overall business philosophy, continued to push forward the "double-leading service and business" to enhance the innovative abilities, and effective implementation of capacity and resources, and shrinking the gap between the world's leading communications companies, continued to maintain optimal performance of the industry's strategic thinking.For 2006, China Mobile Group Jilin Co., Ltd. (hereinafter referred to Jilin Mobile) and an opportunity and challenges of the year. First of all, by the end of 2005 the company increased marketing efforts, to varying degrees, from stimulating the development of traffic and data to start new business and further increase the demand channel, but also to bring about certain pressure the network. In 2006 the number of users will continue to increase in large-scale, if not a moderate expansion of existing networks, the network will have an impact on the overall voice quality, it is difficult to "double-leading service and business" strategy to provide protection, thereby affecting Jilin Mobile overall brand image. Besides, in order to continue to ensure the Jilin Mobile in the market leading to more advanced technology and more cheaply provide a better service, Jilin Mobile to be competitive in the areas of core strengths to further consolidate and expand market share. The GSM network expansion is in order to achieve the overall objectives, to maintain an important measure of competitive advantage.Therefore, no matter the quality of protection from the network or the long-term market advantage, the new round of expansion is imperative. In this paper, Jilin Mobile topics on the G network expansion project in the context of this proposed.