A Research On The Influence Of Underwear Style To Added Value

With the development of open policy and economical reform, the Chinese people change their ideas and aesthetical standards. The history of reform and open policy is also the history of great progress for underwear industry. In 2007, the sale of Chinese domestic achieves 100 billion, and the increasing speed is near upon 20%, the annual profit achieves a hundred million. In the last several years, underwear industry has become to one of the highest profit embranchment, and developed flourishing. However, with the fast development and complete intensification, every company encounters the choke point of development. How to consolidate the market quotient and get more development are all the company and the insider wondering. Different grades and kinds of Underwear Companies are finding the way to get the biggest benefit. Added value is one of the most important index which can ensure the sustainable development.The additional value of products has a lot of modality, and will change with the change of the condition and the idea. The formats of added value are as follows: sensibilities added value, mentality added value, sparsity added value, culture and art added value, spirit added value, science and technology added value, and time added value, opportunity added value, substitute added value, etc. The factors which affect the additional value of underwear produce are as follows: the awareness and repute of the brand, the repute and force of the designer, the difference of the producing area, the style innovation etc. Up to the phase of the underwear industry development, the comfort and hygiene have come to the lowest request to the underwear. And the vision's novelty has come to one of the most important factors in the competition. How to talent show itself in the full of beautiful merchandise in eyes, catch the consumers'eyes, and inspire the consumer's purchase appetite, are the key to got high Added Value.In this paper, we chased one of the most consanguineous factors with vision novelty-underwear style to study, collected a lot of successful underwear design example, and analyzed the character and the marketing research. And finally found the affiliation between underwear style and underwear price.Though the study on the additional value of product, summarize the feature of the high additional value product, contact the underwear design and Added Value. Finally, the approach to get high Added value have been found.Though a mass of observation on the spot, unwritten survey and questionnaire, this paper summarizes the station of underwear market in the last two years, and finds out the feature of high additional value underwear style. Finally, rebuild the relation of style and added value.The conclusion are as follows: first, vogue means added value; second, beautiful and special style can enhance added value; and third, lingerie style with brand culture can advance brand added value. The first direction has been used to the Mentality Added Value, Time Added Value, and Spirit Added Value, etc. The second one mainly includes Scarcity Added Value, Spirit Added Value, Culture and Art Added Value, Substitute Added Value, etc. The third one includes Culture and Art Added Value, Sensibilities Added Value, Mentality Added Value, etc. Holding the correct direction can avoid poles apart, and will get twice the result with half the effort. It's one of the most important factors to get high Added Value.