Research On High Additional-Value Underwear Design

The social development and the technological innovation have brought the new life style for us. The influence of new life style brings new expense idea. The commodity not only satisfies the consumer's demand for use, but also pays great attention to consumer's emotion demand and to the culturally and artistry commodity. In China, the expense of underwear has already surmounted the past time style, and the high added value commodity doubtless becomes enterprise's new goal.Take the added value as the topic, on the one hand it will help accelerate enterprise's development and satisfy the consumer's demand, on the other hand it will help raise the living standards and promote economical positive cycle. Therefore, based on the enterprise development, the consumer demand and the social responsibility, taking the high added value design as the research direction has the vital significance.Based on the investigation and analysis about Chinese underwear market, I discover three"unbalanced"questions. These are the unbalanced about well-known brand, underwear category and men'underwear in Chinese underwear market. I analyze the high added value underwear characteristic, the design case and the design practice. Then I take the economy, the humanities and the social's abilities as the instruction, propose the efficacious design method on silhouette, detail, color, graphic, material, technology and so on to make the product culturally, artistry and technically as well as healthful.