Studying On Tourism Development Of Qinghai Lake Scenic Area

Lake is a kind of valuable natural resource, which can conserve water, regulate climate of lakeside and maintain biodiversity, also can provide a good place for people to make sightseeing and have leisure holidays, so it plays important part in the tourism resources. The establishment of lake tourism provides many forms of tourism sites, such as sightseeing, vacation, exploration, scientific study etc. Therefore, the development and utilization of lake resources not only are geographical advantages, but also the material and spiritual needs of people.Qinghai Lake scenic area is a gem of the Qinghai-Tibet Plateau, andalso is the best tourist attraction of Qinghai Province, its tourism is very rich in resources, and has a high potential for development. In recent years, with the rapid development of tourism in Qinghai, as well as pushing forward the strategic that building well-known tourism province on the Qinghai-Tibet plateau, Qinghai Lake scenic area continues improving its visibility and reputation in the country and all over the world, and gets great concern by the tourists. However, compared to the tourist attractions that similar to Qinghai Lake area on domestic resources, tourism industry in Qinghai Lake scenic area has many problems, not only on size, but also on the pace of development. It is not commensurate with its status. So, studying how to develop rationally tourism in Qinghai Lake area is of great practical significance. Therefore, based on the theory of development to tourism resources, this paper makes in-depth discussions on tourism development in the Qinghai Lake scenic area.In this paper, natural, social and tourism development in the Qinghai Lake scenic area are discussed, and tourism resources classifications inthe Qinghai Lake area are given on the basis of national standards------"tourism resources classification, investigation and evaluation" (National Standard GB / T 18972-2003), and qualitative and quantitative evaluation are made. Following, use SWOT method to analyze tourism sources markets of Qinghai province and Qinghai Lake area, including advantages, disadvantages, threats and opportunities of tourism development. Then, advance the general concept of tourism development, and identify market positioning and focus options of tourism development in Qinghai Lake scenic area. At the end, put forward concrete measures and proposals to assure rapid, healthy and sustained tourism development in Qinghai lake scenic area.