Research On The Standardization Construction Of Tourism Service In Jingbo Lake Scenic Area

In recent years,Mudanjiang has a good tourism development trend,with the total tourism revenue,the number of domestic and foreign tourists and other indicators on the rise year by year.As an important tourism resource of Mudanjiang,jingpo lake tourism scenic spot is also gradually improving under the local strategic deployment and policy support.However,with the intensification of the competition in the domestic tourism market,the quantity advantage of the old tourism resources can no longer win the quality competition in the new situation.In order to improve the quality of tourist service in jingpo lake scenic spot,build it into a highly recognized tourist market brand and gain a good reputation,it is imperative to speed up the standardized construction of tourist service in the scenic spot.The construction of tourism service standardization is an important technical basis for supporting and leading the rapid development of scenic spots,and also an important means to standardize the management and service of tourist attractions to improve their quality.At present,jingpo lake scenic spot has a slow development and insufficient achievements in the standardization construction of tourism services.Compared with the famous scenic spots in China's tourism developed cities,there is still a certain gap,and there is still a large room for improvement.This paper to jingpo lake scenic tourism services as the main object of study on the construction of standardization,At the same time,it makes extensive reference and experience summary to the domestic and foreign tourism developed countries and the city tourism service standardization construction,and experience reference,put forward on the basis of theoretical support and field survey conduce to improving the quality of jingpo lake scenic spot tourism services standardization advice.It provides reference for the improvement of the competitiveness of jingpo lake scenic spots,the healthy and orderly development of jingpo lake scenic spots and Mudanjiang tourism industry,and the improvement of the overall quality of tourism industry.The paper is divided into five parts.The first part is the introduction,mainly elaborates the research background,the research theory value and the practice significance,summarizes the domestic and foreign traveling service standardization construction development survey and the research achievement;the second part is about the related concepts and theories of Tourism Service Standardization,after expounding the meanings of tourism service,standardization,standardization,standardization and standardization,this paper expounds the theories of standard system,comprehensive standardization and total quality management applied in the construction of standardization of tourism service in jingpo lake scenic spots;The third part discusses the necessity of standardized construction of tourist service in jingpo lake scenic spot,and explains that there are still problems in the basic situation and standardized construction of jingpo lake scenic spot.The fourth part discusses the problems and causes in the standardization construction of tourism service quality in Jingpo Lake,this paper analyzes the problems and causes of Jingpo Lake scenic spots in the construction of tourism service standardization from the three aspects of the tourism supervision department,the main body of the scenic spots and the tourism practitioners;The fifth part puts forward the countermeasures for the standardized construction of tourist services in jingpo lake scenic spot,and gives Suggestions from the perspectives of the government,the scenic spot managers and the practitioners,so as to promote the realization of the quality goal of the standardized construction of tourist services in jingpo lake scenic spot.