Rural Advertising: The Characteristic Road Of China's Advertising Development

Chinese peasants accounted for 70% of the total population ,the rural market has a huge number of consumers ,and it also has the great geographical scope. Despite their current consumption levels is still lower than the city. As the efforts to building new socialist countryside , the consumption levels in rural market must be increased. China's advertising market can not ignore the development of the rural market. This paper has to study these changes in the advertising market.This paper is mainly in communications, economics, political science and other related theories on rural issues and advertising analysis . In the current advertising market in China's rural areas, advertising involving scarce, China's rural market of advertising is characterized as: 1,The publication of advertisements is blind.2,The content of the advertisements are arbitrary . 3,The advertising media is used singly .4,Advertising operation is isolated .5,Advertising supervisory mechanism is unsound. Because of these characteristics, this paper brings several tentative ideas in rural market of advertising: Investigations must be comprehensive; To determine the contents carefully ; The choice of media should be diverse; Have complementary activities with advertising; The supervision mechanism should be improved.China advertising market not only develops in urban, but also develops in rural market now. More and more businesses focus on the rural market, which force the advertising industry also increased for rural consumers. Peasants'advertising awareness and appreciation shown enhanced too.With the advertising going into countryside, and the developing of rural advertising market, China's advertising market status will be greatly affected. That's the characteristic road of China's advertising development. This paper analyzes the changes that will be brought, and hope that the problem will be more attention.