Sales Strategy Of Artificial Plasma Raw Material

Since the policy reform and opening up, Chinese pharmaceutical industry has been developing rapidly, the pharmaceutical industry GDP grow is much higher than the national GDP growth. With the economic development, the public has much greater demand on health and medical services.Therefore,the government has gradually in the medical security system successively promulgated reformed "People's Republic of Medical Act", and" Good Manufacturing Practices " (GMP). However,the batter improve in health care,medical services today, there remain still many fields of medicine which need us to focus on development.The development of blood products in china has lagged behind developed countries,The strong technical barriers and high expensive of import drugs for the treatment of blood are great obstacle to the improvement of blood medicines.This paper focuses on man-made plasma development of the industry, Analysis of the pharmaceutical industry in this special treatment of the unique aspects of the role. In the clinical study abroad application on the basis of combining medicine development of the industry characteristics, My analysis of the man-made plasma trend of development. The main text content primarily based on qualitative analysis and quantitative analysis method combination, From the company's own development and responding to competitive challenges from the perspective of artificial plasma industry developed effective marketing strategy. Enterprises in the industry to improve their market competitiveness, improving the overall marketing and management level. enhance their profitability in the polymers market research and come up with new ideas, Polymer Research in promoting the sound development.Based on chinese raw material, blood market conditions, blood products and state policy analysis, with the help of sales management, blood products to the sales channels of the major issues of research, and in light of its own sales channels in enterprise management need to address the problems and blood products marketing requirements. How the blood industry sales design and evaluation, a number of management ideas and methods and the new product marketing plan to be applied, with some reference. I will hydroxyethyl starch product development as part of the overall marketing strategy for a key part of the highlights, developed a whole marketing strategy for the company's overall marketing provided theoretical guidance, enterprises in the increasingly fierce market competition in a favorable position.