Message Type: The Content Analysis Of The Magazines Advertising Of Our Country During The New Times

The advertisement shouldn't limit at the economic function only, but also focused on the affection of advertisement culture do on people's consciousness and values ,the function that the whole culture constructs or purchases, and the impact of the way to the humans living. This thesis concentrated in the function of advertising effect on the social cultural, and combined the related research which of advertising claiming method, advertising occupation, advertising formation, product type and advertising lord region among message type to analyze advertisement public's credibility .It has tremendous prospect and contribution to the advertisement realms of the whole country and even the whole world, which go to the research of advertisement public's credibility .The public's credibility is comprehensive to adjudicate standard, its core mainly includes a cultural construction or purchase, being worth leading and society to influence etc. level.As the Ministry of Education agency section topic to advertising social result and public's credibility construction here ,this research choice sets a research object on the magazine medium in order to have the typical model representation. Through the content analysis of magazine medium, exploring the cultural function of contents message of the magazine medium turn into and the value change trend of our country since the mid 80's.This research is a sampling analysis on the magazine advertisement during 1985-2005 years, its purpose is from the development circumstance and relationship among advertising claiming method, advertising occupation, advertising formation, product type, advertising lord region and message type, hold magazine advertisement cultural function of variety during the lately period of our country.The research with a step by step analysis, proving a standpoint that advertising claiming method, advertising occupation, advertising formation, product type, advertising lord region and message type have relationship among the social cultural function, and these sections influenced an advertisement a public's credibility finally.