Analysis About Infection And Credibility Of Newspaper Ads's Relationship

As advertising on the basis of media, and because"Advertising is only an intermediary goods of symbols, suppositional,"the credibility of the scientific evaluation system is difficult to construct. Futhermore, because our media and the advertising industry specific development tract, advertising themselves on the effect has a direct or indirect influence. To more dialectical perspective advertising effectiveness and credibility of relationship between, I choose to study in 20 of China's newspaper advertisements are evolving form of horizontal and vertical faces.This study found sampling taken from《Xinmin Enening》,《Guangzhou Evening》,《Beijing Evening》,《Changjiang Daily》,《Shenzhen daily》,《Sichuan daily》from 1985 to 2005,Finding six newspapers in each of arbitrary one-week newspaper ads as the object of study. A total of 840.Samples were used as the method of analysis of samples. Through quantitative analysis, From the 1980s to the 21st Centry, Newspaper ads development can be divided into three different syage performance. One is simply to inform and wide dissemination of information on forms of advertising to sell products then making exaggerated advertising changes to the logo. Advertisements emphasize"eyeball economy". Third, the domestic ads content and form and the performance of foreign-funded advertising began to narrow the differences. In addition, through messages Aspect Ratio, time, the place and the nature of newspaper ads published volume, the content of the ads, and other forms of advertising have a direct impact indirectly on the credibility of newspaper ads have an impact.Thinking through, I still have a point. Advertising is the product of economic development and economic development witness, but with the economic development of a mature, advertising diversification process obviously. From the beginning of advertising. Advertisement might create too much of the"value"at the same time, no correct treatment "social values"standards, if our socio-economic activities as advertising consumption values in miniature. Then we can easily put the community standard for judging the value of the above plus advertising. On one hand, advertising people enjoy the"prosperity of consumer goods", the other facing thousands of advertising worry complain, inability to decision-making, not judgment. There illegal traders of false advertising exaggerating, and advertising credibility of this"discount."In addition, advertisements do semiotics, advertising symbol including can-point andto-point. Will guide refers to the fact that the concept referees to guide. Advertising messages and the fact that the message exaggerated performance overshoot, and direct result of advertising and product messages between guilty. So advertising effectiveness and credibility they may have is a paradox, a game.Say too much in the pursuit of advertising effect today, the advertising messages will point increase. Advertising products exaggerate and play up emotions on the work done more and more. And consumers often feel increasingly confused. So as to antagonize have advertising, which will affect advertising effect is an important factor.