CCB Dalian Changxing Island Sub-branch's Company Business Marketing Policy Research

After many years reform, the quality of assets and the ability of gain of china state banks make big progress than before. The gap between foreign advanced bank and china state bank is big in ability of management. As one of state bank ,china construction bank company limited have to solve one important problem that CCB improves its profits at the same time reducing managing risks, especially facing to mutative economic situation at home and abroad. The key of solving above-mentioned problem is the choice of high quality clients and the diversification of income resource. The level of improving marketing management is the important approach about choice of high quality clients and profits of financial products for china state banks.The researched object is marketing company business of China Construction Bank Dalian Changxing Island sub-branch. First of all, the writer analyses the content of the marketing theories. The marketing process of CCB Dalian Changxing Island sub-branch is guided by marketing theory, and the whole process including the analysis of economic circumstances, segmenting, the design of marketing policy and etc. It proved the effect that marketing theory guides the practice of bank marketing. Secondly ,CCB Dalian Changxing Island sub-branch exert oneself to improve its marketing ability , the choice of high quality clients and advance profits level of financial products by exerting the theory of combination of financial product line. Finally, because of contribution of high quality clients CCB Dalian Changxing Island sub-branch finished its working objects.