Study On Fashion Marketing Strategy Based On Wet Marketing Theory

With the development of Internet technology,people ushered in the era of Internet economy,"wet marketing" also emerged.Wet marketing is the marketing way of "heart",emphasizing the organic connection of "you have me,I have you" and the heterogeneous connection of personalized production and marketing;and it is a consumer group that focuses on participatory,emotional and community.Based on the wet marketing theory and the current situation,the article makes the clothing marketing strategy wet research,which makes the clothing enterprises abandon the traditional marketing methods in the past,and provides new ideas and direction for the clothing marketing strategy.Through the starting point,the process and the result of clothing brand marketing wetting,realize the clothing marketing mode full of "humanization",thus return to the sincere concern of human nature,create a new era of wet clothing marketing.First of all,on the basis of studying the books and articles on "wet marketing" and "clothing brand marketing strategy",this paper analyzes the concept and characteristics of "wet marketing",the current situation and problems of our country's clothing brand marketing,and then studies the communication ways and market leaders in clothing brand marketing.Therefore,according to the core idea of "wet marketing",five cases of "wet" brand marketing are listed and analyzed in order to emphasize the creativity,interactivity and effectiveness of wet clothing strategy.Secondly,based on the combination of literature analysis and case analysis,based on the relevant theory of wet marketing,and the actual situation of clothing marketing,this paper tries to deduce the concrete humidification strategy from the beginning of clothing marketing,process to marketing result: "wet appeal" by precision positioning and "wet creativity" by mass customization.The wet access of C2 C mode,the wet path of deep interaction with consumers and the dynamic analysis of marketing effect and optimization of wet optimization are three strategies to wet the clothing marketing process.Finally,assisting the social platforms and the power of the media has the greatest impact on the brand reputation that has been generated,thereby maximizing and optimizing the wet marketing results of “wet brands” and “wet sales”.Finally,through the research of clothing marketing humidification strategy,it reveals the more profound meaning: to return to the most sincere human concern,to build the most primitive trust between business and consumer,this is the return of trust,this is the return of love.The clothing wet marketing strategy is a new attempt,which is meaningful for the clothing marketing as well as for other industries.