A Study About Sports Sponsorships Of The Old People's Market

t is in recent years that sports sponsorship begin to appear in China, which is widely used in competing sports market but comparatively fewer used in the old people's sports market. Sports sponsorship for the old people's sports market was produced by the joint of enterprises and the sports apartment of the old people, which is of great significance to the development of the old people's sports market. But there are problems lying in the process of the implementation of sports sponsorship in sports market, which impacts the positivity of enterprise sponsorships and obstructs the development of the old people's sports market. It is worthy of studying the topic deeply that what pattern the sports sponsorship should operate in to make best use. On basis of the concluding the experience of sports sponsorships, the dissertation analyzed the process of the old people's sports market sponsorship by means of referring to literature and interviewing experts, and find out the problems lying in the sports sponsorship and its influence to the old people's sports market. It also puts forward an accelerated sports sponsorship pattern that matches Chinese old people's sports market, and gives the operating methods of sports sponsorships.There are two innovative points in the dissertation: one is it puts forward an advanced operation pattern of sports sponsorship;the other is it gives the design and operation methods of sports sponsorship pattern.The sports sponsorship pattern of the old people's sports market put forward in this dissertation will offer the enterprises developing in the old people's sports market operation method and marketing method to develop the old people's sports market. It also offered an example for the people's sports apartment to use sports sponsorship properly and correctly.