Chongqing LH (Group) Chang'an Mazda 4S Station Feasibility Reserch

Along with the rapid development of automobile industry of China, investment in 4S (Sale, Service, Spare part, and Survey) automobile station of an automobile distributor has become a hotspot for many persons in and out of the industry. Investment in 4S automobile station requires large investment while has comparatively stable returns, which render many investors to ignore the preliminary demonstration of project, thus hidden errors are placed for the future operation. Therefore, feasibility study report on the trade is incomplete, which affected the investors to judge the project in an objective manner to certain extent. It is necessary to enhance feasibility research on new 4S automobile station projects and adopt the scientific decision-making to reduce business risk.With writer's working experience support and background analysis of investor, LH Group, which performance the increased developing strategy, the methods of feasibility study and project demonstration are integrated used in this thesis to prove the necessity of project through the acting brand introduction of Chang'an Mazda. In the following parts, detailed statement of trend of Chongqing and national automobile market is given with analysis of their ecnomic environments to prove the good state of automobile industry development. Upon this base, the writer foretell the market potential of Chang'an Mazda and its market capacity in the future.Then, investment scale and fund source of the project are determined according to the market capacity of the project and advanced experiences of advanced districts. This paper gives the LH item an analysis of investment, an appraising of finance and an analysis of risks .According to research ,the project will be 12123M2 and the total investment will be 5111 million yuan .After calculating ,the project will obtain profit 10819 million yuan in finance ,and the internal rate of return is 21.29%. So the project is probability and adaptive to develop and management.This paper demonstrates the normal steps of the feasibility research on 4S automobile station projects through theory combining practice .it can help us avoid decision-making on project investment .we are able to orientate the project plainly ,arrange technique reasonably and budget capital exactly. It supplies an important practical value for the development of LH item, it also supplies some referenced value for other automobile dealer.