Study On The Marking Tactics Of The Branch Of Pacific Property Insurance Co., Ltd

Property insurance has been a main component of the business. For the branch of company insurance agencies, marketing is the main operational activities, According to the actual situation of the local market and problems and opportunities faced, The primary insurance agencies established appropriate marketing strategies, it is very urgent to accelerate the development of China's property insurance business, deepening the property insurance market in the innovation management systems, enhancing the strength of property insurance companies is very important. The research is based on explained the theory of market positioning and marketing, and then gathering up the status of China's insurance industry, property insurance companies marketing, analyzed in a particular district of the actual situation of Chongqing Municipality on the insurance market, also analysis with the company's internal conditions.On the basis, the paper had a subdivision of the company's target market for a district branch, established a branch company in a particular district and the local property insurance market, market positioning, selected a difference into the main characteristics of the marketing strategy. Further this paper set integrated marketing services marketing strategies. Finally, presents a district branch companies in marketing some of the specific measures.Through the combination of marketing theory and the market practice, the branch of a company should choose the reasonable marketing strategy. Other companies will Property industry organizations at the grassroots level to determine marketing strategies for the draw of the conclusion, Property sectors to further contribute to a reasonable development, by promoting the standardized and orderly market competition, finally abounds in practical significance.