Study Of OEM Garment Enterprise Independent Brand Images And Brand Awareness Based On Global Perspective

Economy of Garment industry holds great share in Guangdong Province.Along with the continuing deterioration of the situation at home and abroad,development of the garment industry more difficult.As the traditional garment industry of Guangdong Province,the question became key of how development can be more effective in driving economic development in Guangdong Province,and drive economic transformation and upgrading of Guangdong Province.clothing companies which have own-self brand was emerging in the international arena.so the clothing industry found its own-self development opportunities.Based on innovative design and quality advantages,and continuously improve the international image of clothing brand.Via brand of economic growth of Guangdong Province in order to drive economy industrial upgrading.The study based on the research of existing OEM apparel Enterprise brands carding.And summary about Industrial development path of traditional enterprises,in order to introduce the corporate brand image and brand recognition of the role of consumers and economic analysis,establishing the theoretical basis.Then analysis the status and importance of own-self brand in the Guangdong Province OEM garment enterprise Company internationalization brand marketing brand image and brand recognition.Operations of Empirical study was use the Bell model based mainly on survey data,and via structural equation modeling confirmatory factor analysis to reform when use the Bell model.Use Empirical study quantitative analysis in order to study the factor structure of brand image in OEM factory brand clothing of Guangdong Province.Using brand recognition and cognitive pyramid and the point of view of demographic variables to study.And though quantitative awareness evaluation to study own-self brand of OEM clothing enterprises in Guangdong Province.Meanwhile,compared the clothing self-brand brand of brand image of the china brand and similar products of abroad.Study on the apparel industry brands and brand image development in Guangdong Province,it have a result that all influencing factors of importance and impact of sorts.Foundation of sound advice on the development of the clothing brand.According to theoretical research and empirical study based on survey data,we are suggestions via there part of the Government,industry associations and companies.