Selling And Leasing Strategies For Durable Goods With Complementary Products

Nowadays, with the rapid development of economy, there are variety of product types. Durable goods in real life is widespread, and its complementary products which have a large extent influence to the durable goods are also rapidly expanding. Under these kind of market environment, there will be more and more obvious limitations only consider a single vendor's market strategy. As a result, it's important to pay much attention to the theoretical study of complementary goods and durable goods to enrich and improve related theory.After having a comprehensive overview on the theory of durable goods for qualitative and quantitative research, the author finds out the shortages of the existed studies through analyzing current research status, and on this basis, the author puts forward an improved model that fits the durable goods with complementary goods.Considering the effect of a complementary products produced by an independent firm, in this paper, first, the author propose a case of two game stages model in the situation of two complementary firms' simultaneous game. Through comparing and analyzing this solution, the author obtain an optimal solution and investigate how durable goods manufacturer' choice between leasing and selling.Then, the author proposes a cournot model with two manufacturer firms' simultaneous game in the case of two game stages under the one complementary firms' influence. The author get an optimal quantity and obtain an equilibrium solution how durable goods manufacturers' choice between leasing and selling.By the assumption of all types of cases, Comprehensiving the characteristics of both durable goods and complementary products, the author establish two different mathematical models, through the simulation to simulate the actual situation, it's clearly that the existence of complementary products effect durable goods manufacturer' strategy to sell, lease or a combination. The article using a quantitative way, get durable goods manufacturers and complementary products'optimal production, it enriched the theory of durable goods and provide a theoretical basis for actual production.