The Analysis Competitiveness Of The Company Business Of China Minsheng Banking

Company business is an important component of the modern commercial banking business, the revenue from the company business is the basis of the revenue of the modern commercial bank. The vast majority of the interest income and intermediate business income of the modern commercial bank is from company customers, and it can be said that the income level of bank is directly depended on the situation of the company business. This article raised a new analysis paradigm(SPAB analysis paradigm) that evaluate the competitiveness of the company business by analyzing the features of company business and other analysis paradigms for competitiveness. This article focus on the situation of the competitiveness of the company business of China Minsheng Banking. This article made a positive analysis of the situation of the competitiveness of the company business of China Minsheng Banking from the competitiveness of scale, competitiveness of products, competitiveness of achievements and competitiveness of brand by using the SPAB analysis paradigm.This article considered that the advantage of the company business of China Minsheng Banking is reflected in the higher level of scale economies, the higher efficiency of the development of company business and the establishment of products is more comprehensive. The disadvantage of the company business of China Minsheng Banking is reflected in the insufficient of the competitiveness of whole scale, lower level of whole achievement, and lower level of business income. And the the insufficient of the competitiveness of whole scale is outstandingly.Generally speaking, the advantage of the company business of China Minsheng Banking is constitutive advantage, namely is highlighting constitutive advantage by some achievement indicators and product indicators according to the whole comparing . The disadvantage of the company business of China Minsheng Banking is whole disadvantage, namely is insufficient in the whole indicators compared.So, the key to fuel the competitiveness of the company business of China Minsheng Banking is consolidate the constitutive advantage, and narrow the gap from other banks by accumulating the advantages and taking effective measures.